a nudge

to secure lives & livelihood of
small and marginal farmers

About the Campaign

SEWAK invites you to participate in an ambition to initiate small/marginal farmers across Odisha, through demonstration of power of a secure life and livelihood by nudging them into a habit of insuring themselves, their crops and their livestock.

Icon Farmers

1 lakh farmers

Sponsoring 1,00,000 Small/marginal farmers with Hospital Cash Insurance  initiating their journey towards securing their life and livlihood
Icon Odisha

Odisha, India

Small/marginal farmers from Odisha state, India, where highest density of marginal and tribal farmers exist.

3 full years

A relentless, on ground, marginal farmers literacy on insuring their life & livelihood, including agri best practice.
About SEWAK

Securing lives and livelihood of farmers in 3 ways, by nudging them into insuring their health, crops and livestock

Here's HOW WE INTEND TO acheive it
16% indians fall below poverty line every year

16% of Indians fall below the poverty line every year. One major reason is unplanned health related expenses.

As per the WHO. Tracking Universal Health Coverage:  2017 Global Monitoring Report this above fact is a startling marker to identify and address a key factor in resisting small farmers save their life and livelyhood.

Insurance is a key concept to modern life inclusion

Insurance is a key concept to modern life inclusion. Insuring Life, Health, Crop and Livestock is key to farmers' sustainability.

For farmers to life, health, crop and livestock, and handholding during the claim process if any are the key goals of this campaign.

Education is key in imbibing risk mitigation behaviour

Education is key in imbibing risk mitigation behaviour. The goal is a 3 year  relentless journey of enlightening the farmers.

Supporting the farmers at every step educating them on insurance for life, health, crop and livestock, of on-boarding and handholding during the claim process if any, are the key goals of this campaign.

How to be a part of the campaign.

Donate to Farmers' Insurance

Contribute towards Insurance, by donating towards a part of the Hospital Cash Insurance for 5 farmers or multiples and helping them develop a safety habit.

Be our Ambassadors

Join hands with the Campaign, volunteer for an on ground field activity or be an online ambassador in taking the programme to the world.

Mobilise Farmers

Identify and enrol farmers, as many as possible from your side, so they benefit getting this special insurance at very very low premium.